Category: Interactive Solutions

3 Tips for Using Virtual Reality to Generate Better Leads

- Brett Marriner - Interactive Solutions - November 16, 2016

Using Virtual Reality (VR) with event attendees drives participation, increases dwell time and generates more social interactions creating a better-qualified lead. Below are three steps to ensure you’re getting the best return on investment from your next…

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Designing Exhibits for Unique Customer Engagements

- Brian Walters - Trade Shows and Creative Spaces - November 16, 2016

The expectation of the customer experience at trade shows has changed considerably in the past few years. Engagement is a key objective when developing marketing strategies and as computer technologies become more common, the stakes are being…

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Putting Customer Experience First

- Amy Freed Humbert - Sales - October 12, 2016

Steve Jobs said, “You’ve got to start with the customer experience and work back toward the technology – not the other way around.” It’s easy to see how that applies to his baby, the iPhone, where the…

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Engage Prospects and Win Leads Through Experiential Selling

- Brett Marriner - Interactive Solutions - September 7, 2016

One of the main reasons to exhibit at trade shows is to interact with potential customers and generate leads for follow up. Although a large percentage of event managers view lead generation as a top reason to…

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Improve Your ROI on the Show Floor

- Erik McLaughlin - Content Management Platforms - September 7, 2016

Do you participate in trade shows to build brand equity by connecting prospects with your brand? Maybe you’re announcing new product launches, or filling your sales pipeline for the upcoming season. Ultimately, lead capture is one of…

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Bring Home a Better Report Card!

- Brian Walters - Trade Shows and Creative Spaces - September 7, 2016

Bringing home our report card from school was either a scary proposition or a proud one. Not much has changed in our adult lives when we consider how we are evaluated by the work we do in…

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RNC 2016: Official App with Live Streaming 360 Video

- Brett Marriner - Interactive Solutions - July 18, 2016

Live streaming video has quickly become a prominent way to boost engagement and interact with your audience. Sharing events in real time can make them feel more connected to your company or industry. As the 2016 Republican…

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First Impressions Count!

- Brian Walters - Trade Shows and Creative Spaces - July 18, 2016

Attendees at any event often remember that one special exhibit, display or activity more than the event itself. Studies show that creating an emotional tie through engaging experiences create longer-lasting recall of that event. Ultimately you never…

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International CES 2015 Experience

- Brian Walters - Technology Highlights - January 22, 2015

It was my first trip to the Consumer Electronics Show (CES) and it was well worth it! Rich Berkheimer, who has attended CES twice before came along, and together we explored what was new in technology and design.…

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