Sales enablement is defined as ensuring your sales team has the resources they need to close more sales. These resources can include content, tools, training, and information required to sell your product or service. Ensuring your sales…
Continue Reading5 Tips to Look Your Best at Your Next Zoom Meeting
- Brett Marriner - September 15, 2020Virtual and hybrid events will be necessary for your trade show program for the remainder of 2020 and the first half of 2021. Meeting face-to-face is a huge reason why live event trade shows work to build…
Continue Reading3 Tips for Using Virtual Reality (VR) to Generate Better Leads
- Brett Marriner - Interactive Solutions - November 16, 2016Using Virtual Reality (VR) with event attendees drives participation, increases dwell time and generates more social interactions creating a better-qualified lead. Below are three steps to ensure you’re getting the best return on investment from your next…
Continue ReadingDesigning Exhibits for Unique Customer Engagements
- Brian Walters - Trade Shows and Creative Spaces - November 16, 2016The expectation of the customer experience at trade shows has changed considerably in the past few years. Engagement is a key objective when developing marketing strategies and as computer technologies become more common, the stakes are being…
Continue ReadingPutting Customer Experience First
- Amy Freed Humbert - Sales - October 12, 2016Steve Jobs said, “You’ve got to start with the customer experience and work back toward the technology – not the other way around.” It’s easy to see how that applies to his baby, the iPhone, where the…
Continue ReadingEngage Prospects and Win Leads Through Experiential Selling
- Brett Marriner - Interactive Solutions - September 7, 2016One of the main reasons to exhibit at trade shows is to interact with potential customers and generate leads for follow up. Although a large percentage of event managers view lead generation as a top reason to…
Continue ReadingImprove Your Exhibit’s ROI on the Trade Show Floor
- Erik McLaughlin - Content Management Platforms - September 7, 2016Do you participate in trade shows to build brand equity by connecting prospects with your brand? Maybe you’re announcing new product launches, or filling your sales pipeline for the upcoming season. Ultimately, lead capture is one of…
Continue ReadingHow your exhibits and events can bring home a better report card
- Brian Walters - Trade Shows and Creative Spaces - September 7, 2016Bringing home our report card from school was either a scary proposition or a proud one. Not much has changed in our adult lives when we consider how we are evaluated by the work we do in…
Continue ReadingRNC 2016: Official App with Live Streaming 360 Video
- Brett Marriner - Interactive Solutions - July 18, 2016Live streaming video has quickly become a prominent way to boost engagement and interact with your audience. Sharing events in real time can make them feel more connected to your company or industry. As the 2016 Republican…
Continue ReadingAttendees Remember That One Exhibit, Display or Activity
- Brian Walters - Trade Shows and Creative Spaces - July 18, 2016First Impressions Count! Attendees at any event often remember that one special exhibit, display or activity more than the event itself. Studies show that creating an emotional tie through engaging experiences create longer-lasting recall of that event.…
Continue Reading