Category: Tradeshows

How to Leverage a Smart Trade Show Strategy to Achieve Results

- Brett Marriner - Trade Show Strategy - May 23, 2019

Trade shows provide a tremendous opportunity to you and your company, but it takes focus to deliver great results. The days of exhibiting at shows without aligning your trade show goals with your company’s business objectives are…

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3 Tips for Using Virtual Reality to Generate Better Leads

- Brett Marriner - Interactive Solutions - November 16, 2016

Using Virtual Reality (VR) with event attendees drives participation, increases dwell time and generates more social interactions creating a better-qualified lead. Below are three steps to ensure you’re getting the best return on investment from your next…

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The Value of Virtual Reality in B2B Marketing

- Ryan Zickefoose - Sales - November 16, 2016

The latest in video game technology is transitioning quickly to the trade show floor and the business potential for Virtual Reality (VR) makes it one of the most desired new exhibit technologies. When used properly, VR creates…

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An Exhibit to Signify Change in Energy Delivery

- Brian Walters - Trade Shows and Creative Spaces - October 12, 2016

CEI knows how important it is for you to achieve brand objectives, and also how your brand is fitting into the competitive landscape to keep up with changing customer demands. So when GE Lighting recently became Current,…

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Putting Customer Experience First

- Amy Freed Humbert - Sales - October 12, 2016

Steve Jobs said, “You’ve got to start with the customer experience and work back toward the technology – not the other way around.” It’s easy to see how that applies to his baby, the iPhone, where the…

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Technology Gets Physical

- Erik McLaughlin - Interactive Solutions - October 12, 2016

Picture this: You have 17 tires weighing up to 12,000 pounds apiece, each one with specific attributes and applications. Now imagine trying to display those tires and communicate their unique qualities to thousands of trade show attendees.…

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Improve Your ROI on the Show Floor

- Erik McLaughlin - Content Management Platforms - September 7, 2016

Do you participate in trade shows to build brand equity by connecting prospects with your brand? Maybe you’re announcing new product launches, or filling your sales pipeline for the upcoming season. Ultimately, lead capture is one of…

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Bring Home a Better Report Card!

- Brian Walters - Trade Shows and Creative Spaces - September 7, 2016

Bringing home our report card from school was either a scary proposition or a proud one. Not much has changed in our adult lives when we consider how we are evaluated by the work we do in…

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