CEI knows how important it is for you to achieve brand objectives, and also how your brand is fitting into the competitive landscape to keep up with changing customer demands. So when GE Lighting recently became Current,…
Continue ReadingExhibit Technology Gets Physical
- Erik McLaughlin - Interactive Solutions - October 12, 2016Picture this: You have 17 tires weighing up to 12,000 pounds apiece, each one with specific attributes and applications. Now imagine trying to display those tires and communicate their unique qualities to thousands of trade show attendees.…
Continue ReadingAttendees Remember That One Exhibit, Display or Activity
- Brian Walters - Trade Shows and Creative Spaces - July 18, 2016First Impressions Count! Attendees at any event often remember that one special exhibit, display or activity more than the event itself. Studies show that creating an emotional tie through engaging experiences create longer-lasting recall of that event.…
Continue Reading