Category: Virtual Reality (VR)

3 Tips for Using Virtual Reality to Generate Better Leads

- Brett Marriner - Interactive Solutions - November 16, 2016

Using Virtual Reality (VR) with event attendees drives participation, increases dwell time and generates more social interactions creating a better-qualified lead. Below are three steps to ensure you’re getting the best return on investment from your next…

Continue Reading

Designing Exhibits for Unique Customer Engagements

- Brian Walters - Trade Shows and Creative Spaces - November 16, 2016

The expectation of the customer experience at trade shows has changed considerably in the past few years. Engagement is a key objective when developing marketing strategies and as computer technologies become more common, the stakes are being…

Continue Reading

The Value of Virtual Reality in B2B Marketing

- Ryan Zickefoose - Sales - November 16, 2016

The latest in video game technology is transitioning quickly to the trade show floor and the business potential for Virtual Reality (VR) makes it one of the most desired new exhibit technologies. When used properly, VR creates…

Continue Reading

Engage Prospects and Win Leads Through Experiential Selling

- Brett Marriner - Interactive Solutions - September 7, 2016

One of the main reasons to exhibit at trade shows is to interact with potential customers and generate leads for follow up. Although a large percentage of event managers view lead generation as a top reason to…

Continue Reading