Category: Experiential Marketing

How to Leverage a Smart Trade Show Strategy to Achieve Results

- Brett Marriner - Trade Show Strategy - May 23, 2019

Trade shows provide a tremendous opportunity to you and your company, but it takes focus to deliver great results. The days of exhibiting at shows without aligning your trade show goals with your company’s business objectives are…

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The Value of Virtual Reality in B2B Marketing

- Ryan Zickefoose - Sales - November 16, 2016

The latest in video game technology is transitioning quickly to the trade show floor and the business potential for Virtual Reality (VR) makes it one of the most desired new exhibit technologies. When used properly, VR creates…

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Engage Prospects and Win Leads Through Experiential Selling

- Brett Marriner - Interactive Solutions - September 7, 2016

One of the main reasons to exhibit at trade shows is to interact with potential customers and generate leads for follow up. Although a large percentage of event managers view lead generation as a top reason to…

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Are You Experienced?

- Kristie Bryant Fitzgerald - Experiential Marketing - July 18, 2016

The continuing evolution of experiential marketing has led CEI to more unique opportunities. As all eyes are turning to Northeast Ohio for the Republican National Convention, we have been collaboratively working with local artists to bring the…

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