Client
Dayton Superior
Services
- Exhibit Design and Creative
- Engineering
- Project Management
- Custom Carpentry
- Metal Fabrication
- Graphic Design and Production
- Interactive Production
- Video Production
- Logistics
- On-Site Supervision & Labor
Dayton Superior
World of Concrete Exhibit
Challenge
Dayton Superior wanted to make a bold statement at the 2023 World of Concrete trade show in Las Vegas with an all-new 30×40 custom exhibit. The goal was to showcase their expanding product lines, from forming systems to chemicals and accessories, through a modern, tech-forward exhibit experience that reflected their leadership in concrete innovation. The concrete industry trade show exhibit needed to support multiple product categories, draw in foot traffic, and facilitate hands-on demonstrations, all while being modular enough for future reconfigurations.
Our Approach
We collaborated closely with Dayton Superior’s marketing and product teams to design an immersive and visually impactful exhibit that emphasized their brand strength, engineering capabilities, and innovation. The exhibit was structured around a large concrete I-beam header and dual hanging signs that created a commanding overhead presence from across the show floor. We prioritized functionality, designing flexible kiosks, custom shelving for product lines, and integrated AV for interactive demos. We also ensured all exhibit elements could be repurposed for future shows in different configurations, maximizing ROI.
Solution: Concrete Industry Trade Show Exhibit
We built and managed every aspect of their custom exhibit, including:
- A fully fabricated 30×40 exhibit featuring architectural elements that mimicked concrete structures, reinforcing the brand’s identity.
- Custom kiosks with built-in monitors and lighting to highlight key product families such as Kodi Klip, Taper Lock, and epoxy solutions.
- Twelve 46″ monitors and multiple large-format screens integrated throughout the exhibit to support looped content and live demos.
- Rotating dual hanging signs for high visibility from all show angles.
- A working demo area for the Taper Lock system, complete with concrete slab flooring and built-in AV.
- Logistics, I&D labor coordination, shipping, and onsite management.
Result
Dayton Superior’s booth stood out as one of the most memorable experiences at World of Concrete 2023. The interactive layout and bold brand elements drew in high volumes of traffic. Their team hosted live demonstrations, engaged key clients, and showcased their product innovations in a space designed to facilitate both education and relationship-building. The modular structure we created can be used in various configurations at future shows, ensuring continued value from their investment.
See how we helped Combi Packaging refresh their trade show program and enhance their brand presence.
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