Client
Alltech
Services
- Exhibit Design and Creative
- Engineering
- Project Management
- Custom Carpentry
- Metal Fabrication
- Graphic Design and Production
- Interactive Production
- Video Production
- Logistics
- On-Site Supervision & Labor
Alltech IPPE Exhibit
Challenge
Alltech, a global leader in agriculture and animal nutrition, wanted an exhibit at the International Production & Processing Expo (IPPE) 2019 that would achieve multiple goals in a busy show environment. They aimed to:
- Reinforce their brand identity and key messages
- Position Alltech as a thought leader in agriculture and animal nutrition
- Educate attendees on their broad range of products and services
- Engage deeply with customers, prospects, and industry constituents
- Maximize exhibit investment by creating a booth that could adapt to multiple floorplans and booth sizes, extending its use across shows.
Accomplishing these objectives at IPPE (one of the world’s largest poultry and feed expos) meant the booth had to deliver powerful branding while remaining open and inviting for meaningful face-to-face interactions.
Solution
We partnered with Alltech’s team to design and build a custom island exhibit that combined bold visuals with a highly flexible layout. The final booth was a 50×60-foot space with striking presence. CEI oversaw every detail from creative design through fabrication, producing a cohesive environment that immersed attendees in Alltech’s brand story.
Key features of the exhibit included:
- Reconfigurable exhibit: The custom-built backlit towers were engineered to be positioned both vertically and horizontally, and scaled for larger or smaller booth footprints.
- Bold, message-driven graphics: Tower panels carried large-scale visuals, creating strong impact from a distance and acting as natural conversation starters.
- Prominent branding: The Alltech logo was featured on towers and reinforced with a large overhead hanging sign, ensuring visibility from all sides of the exhibit hall.
- Open, inviting layout: Multiple entry points and a wide floor plan allowed visitors to flow freely into the space. Conversation areas, kiosks, and hospitality touches made it easy for Alltech representatives to engage with attendees.
Result
Alltech’s IPPE 2019 exhibit succeeded in engaging and educating attendees while strengthening the company’s brand leadership.
- The towering backlit structures drew attention across the floor, reinforcing Alltech’s science-driven brand while anchoring conversations inside the booth.
- Flexible design feature: This modular aspect of the custom build proved highly successful beyond IPPE, enabling Alltech to reconfigure the exhibit for multiple shows and booth sizes without sacrificing design impact. The adaptability extended the life of the exhibit and delivered exceptional long-term value.
- The open plan and strong visual identity gave Alltech the balance they needed: an unforgettable, informative space that supported high visitor traffic and facilitated genuine interactions.
The result was an exhibit that not only amplified Alltech’s key messages but also delivered the flexibility and presence required for ongoing success across their trade show program.
See how we helped Combi Packaging refresh their trade show program and enhance their brand presence.
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