BUDGETING BASICS FOR YOUR EXHIBIT & TRADE SHOW PROGRAM

Speaker

Abbie Nicholson

Senior Account Executive

DATE:

Wednesday, July 24, 2019

TIME:

1:30 PM | EST

DURATION:

1 Hour

Achieve Maximized Value From Your Trade Show Budget

This year, 50% of companies are allocating 30% of their marketing budgets toward exhibiting at events. When it comes to your exhibit and trade show program, budgeting is more than just accounting and numbers, but rather the financial planning and development of best practices to maximize your marketing budget and to achieve the best return on investment (ROI) and return on objectives (ROO). Proper measurement helps justify your exhibit strategy and adjust your tactics as needed.

During this webinar, we will discuss:
• Understanding two types of costs: Fixed Cost vs. Variable Cost
• How to prove and maximize event effectiveness and value
• Setting goals and objectives as a budgeting foundation (ROI vs. ROO)
• Measuring your success and establish best practices

Can’t make the live webinar? Register now and we’ll provide access to our on-demand webinar after the event.

THANK YOU FOR REGISTERING

“Budgeting Basics for Your Exhibit & Trade Show Program” will begin on Wednesday, July 24, 2019, at 1:30 PM | EST

Audience members may arrive 15 minutes in advance of this time.

 

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