Brands have mastered the art of storytelling to audiences in order to engage them in their products. Virtual reality (VR) is leading the way as a new medium that allows you to immerse your audience in the stories you are telling.

But where do you begin? How do you get your thoughts organized?

In this three-act structured method of storytelling, you’ll gain a clearer perspective on how your VR experience should be composed and paced for success in a B2B trade show.

Read on to learn more about ensuring the user leaves your booth understanding why they need your product, making your sales team’s job of successful following up effortless.

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