Trade shows are a major component of marketing programs and demand extreme attention to detail. A true “integrated” approach is required to execute on the significant investment made in time and resources. The goal of a trade show is to not just a gather high volume of leads but to generate higher quality leads that are in-line with your organization’s objectives.
In this comprehensive checklist, we outline a better way to organize, manage, and in turn, bring about reports filled with higher quality leads that are easier to convert after the show.
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