- Create Awareness
- New Branding
- 20' X 20' Modular Exhibit
- BRONZE Award Winner
Client
KCI, an Acelity Company
Services
- Design and Engineering
- Carpentry
- Metal Fabrication
- Graphics Production
- Interactive Production
- Video Production
- Logistics & On-site Operations
- Warehousing
Project Background
KCI, an Acelity Company, a well trusted brand in advanced wound care and surgical solutions, is a Platinum sponsor of Plastic Surgery the Meeting, a scientific conference for plastic surgeons. Hosted by the American Society of Plastic Surgeons (ASPS), The Meeting is the premier educational and networking event for both domestic and international plastic surgeons—bringing together the best and brightest surgeons in the specialty to share their expertise with colleagues from nearly 70 countries around the world. KCI approached CEI to create a 20’ x 20’ exhibit highlighting their PREVENA RESTOR BELLA•FORM™ Incision Management System and focus on their needs to have the booth built with modular elements to fit a varying show schedule.
Challenge
Our challenge was to offer attendees a unique experience and a central opportunity for hands-on demonstrations and education while presenting Prevena Restor as the future of surgical healing. This launch is the first of the PREVENA RESTOR™ Therapy offering, a new portfolio that further optimizes post-surgical care and expands the Company’s surgical offerings. As a platinum sponsor for ASPS, the exhibit needed to reinforce brand identity and key messaging while positioning KCI as an industry thought leader.
Approach
Our Design, Engineering, Account Management, Video Production and Sales Team worked in tangent with J3 Consulting, LLC., to develop a visually compelling exhibit through the use of print and motion graphic storytelling. Utilizing modular system components to their full potential, our design engineers determined the best use of structural elements that could be easily transformed into multiple configurations while maintaining an open and inviting space.
Solution
Our solution was to create multiple tower structures made from lightweight aluminum framing and backlit tension fabrics. A dramatic video presentation highlights the entrance to the exhibit by incorporating a floor to ceiling modular LED tile wall within the system framing. Transparent LCD video screens are used to create unique product discovery cases within the booth with additional touch screens located nearby to enable self-discovery of KCI’s product offerings. The surrounding tower and ceiling structures offer a respite from the show hall for comfortable, open meeting spaces.
Results
CEI created for KCI an impactful presence with a clean, cutting edge design. KCI was represented as an industry leader in wound care management by investing in a new, flexible exhibit system that will enable them to establish their brand within an ever-changing field.
The exhibit was honored with a BRONZE award in the best stand 25-48m category by the World Exhibition Stand Awards 2020.
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