- 2,500 Attendees
- Over 41,000 Sq. Ft.
- 96% Customer Satisfaction
Client
The Goodyear Tire & Rubber Company
Services
- Strategic Planning
- Program Management
- Design and Engineering
- Creative Development
- Carpentry
- Metal Fabrication
- Graphics Production
- Interactive Production
- Logistics & On-site Operations
- Warehousing
Winning Together
Goodyear’s annual customer conference draws 2,500 attendees to their trade show floor annually. For over a decade, CEI has been chosen to handle all design and production of trade show booths, as well as general contractor responsibilities. In addition to designing and producing the Goodyear show floor booths, CEI sells all exhibitor spaces, arranges and provides all show services, contacts for shipping and labor, and runs the show service desk on site. This unique opportunity has shown CEI to be an integral part of the conference, with a proven track record of delivering results that are among the best in the industry.
Challenge
Goodyear had a proven track record of providing a quality event for its customers. However, the trade show floor portion of the event was disjointed and lacked a cohesive delivery system.
Approach
CEI’s long tenure with Goodyear, coupled with our year-round service relationship, makes us uniquely qualified to be an integral part of this event. We are involved with site visits, planning and production meetings, in addition to leading all show floor responsibilities. Planning for this event begins approximately eight months prior and involves every CEI department.
Solution
Acting as the general contractor, CEI worked with Goodyear to provide its exhibitors one source for all trade show-related needs with the goal of creating the industry’s best private event experience. We conceived and initiated an exhibitors’ advisory board to assure best practices; designed and produced an exhibitors’ prospectus, the go-to source for all vital event information; received and processed payment for all booth spaces, show services, and sponsorships; and handled all show orders and logistics. As design lead, CEI conceived and produced all Goodyear booth properties; designed the overall show floor layout and flow; designed and delivered trade show floor and hotel graphics; and worked with Goodyear and associated agencies to meet – and exceed – all strategic goals and objectives.
“We’re very lucky to have our brand in your hands. All our guests are impressed and all of us on the Goodyear team are deeply appreciative.”
Ed Markey, Vice President, Corporate Communications at Goodyear Tire & RubberResults
Each year, CEI develops booth layout, design, and production for over 41,000 square feet of custom booth space and provides complete exhibitor and show service support for the entire show hall. Through the efforts of CEI and the exhibitor team at Goodyear, the Goodyear Customer Conference support service expenses are entirely covered by exhibitor booth and sponsorship fees.
The results of Goodyear’s Customer Conference annually exceed the previous year. Based on the most recent survey, the conference scored a 96% top two-box (satisfied and very satisfied) overall customer satisfaction rating and elicited extremely positive verbatim comments, including:
“I love the entire Goodyear event team, and they do an absolutely tremendous job. Our executive team and I will without question continue to attend the annual Goodyear Conference.”
“CEI was excellent to work with and handling registration. They represented Goodyear well and helped me prepare to represent my company the best I could. Kudos to them.”
“There was a WOW factor to everything from the first day to the last.”
“Best experience in my 15+ years in the industry.”
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