Client
North American Commercial Tire Resources
Services
- Exhibit Design and Creative
- Engineering
- Project Management
- Custom Carpentry
- Metal Fabrication
- Graphic Design and Production
- Logistics
- On-Site Supervision & Labor
NORTH AMERICAN COMMERCIAL TIRE RESOURCES: SEMA 2024
Challenge
North American Commercial Tire Resources (NACTR) needed a bold SEMA exhibit design for tire brands to reflect the scale and performance of their heavy-duty commercial tires at SEMA 2024. As a result, with a 50’x30′ island footprint, their goal was to showcase massive product offerings, hold meaningful conversations with key partners, and reinforce their brand’s authority in the commercial tire space. Moreover, they needed to stand out in one of the most competitive trade show environments in North America.
Our Approach
We approached this as a full-scale SEMA exhibit design for tire brands, prioritizing heavy product integration, flow, and brand authority. We worked closely with NACTR to design an experience-first layout that accommodated oversized tires and multiple seating areas while maintaining an open and inviting flow. Key steps in our approach included:
- Custom Exhibit Design: We developed a branded environment that maximized visibility. For example, we used bold wall graphics, a hanging circular sign, and dramatic oversized tire displays.
- Engineering and Fabrication: Given the size and weight of the featured products, our team ensured reinforced structural integrity for all display mounts using custom metal fabrication and carpentry, essential for a custom trade show exhibit for tire companies.
- Graphic Production: High-resolution visuals showing tires in real-world applications such as logging, farming, and industrial use helped reinforce NACTR’s capabilities across sectors.
- Project Management and Logistics: From early concepts to on-site labor supervision, we managed all logistics and labor to ensure the booth was show-ready on time.
Solution: A Custom Trade Show Exhibit for Tire Companies
The final exhibit delivered on every goal. It showcased giant tire products in a clean, organized format that encouraged both walk-up interest and scheduled meetings. Inside the booth, private and semi-private meeting spaces gave the NACTR team room to build relationships and close deals. Striking visual branding and a hanging sign helped draw attention from across the show floor.
Result
Ultimately, we created a powerful custom trade show exhibit for tire companies that captured attention at SEMA 2024 that reinforced NACTR’s leadership in the commercial tire market and created lasting impressions on attendees, prospects, and partners. The finished product stood out as a standout SEMA exhibit design for tire brands, attracting both attention and business.
See how we helped The J.M. Smucker Company refresh their trade show program and enhance their brand presence.
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