Month: October 2016

An Exhibit to Signify Change in Energy Delivery

- Brian Walters - Trade Shows and Creative Spaces - October 12, 2016

CEI knows how important it is for you to achieve brand objectives, and also how your brand is fitting into the competitive landscape to keep up with changing customer demands. So when GE Lighting recently became Current,…

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Putting Customer Experience First

- Amy Freed Humbert - Sales - October 12, 2016

Steve Jobs said, “You’ve got to start with the customer experience and work back toward the technology – not the other way around.” It’s easy to see how that applies to his baby, the iPhone, where the…

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Technology Gets Physical

- Erik McLaughlin - Interactive Solutions - October 12, 2016

Picture this: You have 17 tires weighing up to 12,000 pounds apiece, each one with specific attributes and applications. Now imagine trying to display those tires and communicate their unique qualities to thousands of trade show attendees.…

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